Nakedheel is a fashion/eco label recently started by Katrin Wiens, formerly of the seminal New York collection, Pepper + Pistol. The first collection, People for the Pelicans features "limited-edition of silk scarves and bags to benefit the birds, the bold and the beautiful, released to commemorate the Deepwater Horizon Disaster in the Gulf of Mexico - and to help its struggling water birds. 5% of the People for Pelicans profit will benefit International Bird Rescue, a not-for-profit organization dedicated to saving the Gulf's oiled pelicans and other aquatic birds in emergency situations"
(quoted from Nakedheel website)
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